
I'm an operator, not an agency.
I'm Dustin Weaver. I run Brand Builder Promotions, a merch company with its own P&L, suppliers, and deadlines. I also serve as fractional head of marketing for a small number of companies at a time.
I've bought media with my own money. It changes how you spend yours.
Fractional head of marketing
I take two seats. A seat means I'm your marketing lead. I own the plan, the brand, the website, the media budget, and the vendor calls, and I show up to the Monday meeting.
Seats are $7,500/month. Two days a week, six-month minimum.
One conversation decides fit. If I'm not the right person, I'll say so in the first twenty minutes and tell you who to call instead.
Between engagements I take project work: brand identity, websites, media-buying strategy, and a straight answer on where AI fits your operation. Projects run at $1,500/day. If I wouldn't do it in my own business, I won't bill you for it.
Email Dustindustin@brandbuilderpromotions.com. Start with what the business needs; we'll get to deliverables later.
Selected work
Brands I've built or rebuilt, from strategy through the shipped site.

MARA Surfaces
Direct-to-consumer launch: brand positioning, e-commerce site, customer journey

Half Life
Brand identity and story for a lifestyle label, from naming system to drop strategy

Golf House Academy
Brand reframe and growth roadmap for a training business expanding beyond in-person
Current preoccupations: what a hoodie costs per impression compared to a paid ad, what a thousand supplier catalogs teach you about quality, and where AI earns its keep in a small business. Ask me about any of them.
